• Fractional Tech Lead & CTO Advisory

    Senior technical oversight without a full-time hire. I work alongside founders and leadership teams on architecture decisions, platform strategy, team direction, and roadmap planning. Retainer-based, async-first, and built around your business, not a job description.

  • Technical Consulting & Audits

    Bringing clarity to complex technical situations, platform migrations, performance bottlenecks, security exposures, build-vs-buy decisions, or inherited codebases that need an honest assessment. Fixed-scope engagements with clear outcomes.

  • Custom Development & Integrations

    When off-the-shelf stops working and you need someone who can see the full picture, business logic, architecture, and code. WordPress, WooCommerce, custom plugins, API integrations, and business automation built properly from the start.

  • eCommerce & WooCommerce Strategy

    Performance, reliability, and revenue are the same thing when your store goes down. I’ve been working with WooCommerce since its earliest releases and understand the difference between what looks good in a demo and what holds up at scale.

  • Security & Performance

    Hardening against threats, resolving vulnerabilities, and making sure your site stays fast under load. Particularly relevant for high-traffic properties, regulated industries, or anyone who’s already been burned once.

  • Business Automation & AI Strategy

    Identifying where automation and AI can genuinely save time and money in your business, then building it. Not hype-driven experiments but practical systems: workflow automation, intelligent integrations, and AI where it actually makes sense. I help you decide what’s worth doing, then I do it.

Projects for companies including:

Track record

Two decades of building things that actually work, for businesses that can’t afford for things to go wrong. I’ve seen enough projects fail to know exactly why they do, and enough succeed to know what makes the difference.

  • 1,000+ projects delivered across 20 years
  • Clients from small business through to mission-critical seven and eight-figure operations
  • Business and finance background alongside deep technical expertise
  • Long-term client relationships, some spanning over a decade

About me

I’ve been building for the web since my early teens and have spent the past two decades doing it professionally. First as a developer, then running a team, and increasingly as the person clients call when they want someone who understands their business, not just their codebase.

My background spans full-stack development, platform architecture, API design, security, eCommerce, and the kind of technical strategy that only comes from seeing what goes wrong when decisions are made without it.

I also understand the business side: P&L, ROI, operational efficiency. I can sit in a boardroom or a codebase and be useful in both.

How I work

I work with a small number of clients at a time, mostly on retainer. That means you get consistent availability, someone who understands your context deeply, and no onboarding overhead every time something needs doing.

I’m async-first and don’t take unscheduled calls. That’s not a limitation. It’s how I do my best work, and it’s why clients who have found me tend to stay.

I have a small team of senior developers behind me for execution. You get the founder, not the handoff.

Case Study

Ch7 Upfronts

Upfronts is the annual event for Channel Seven where their new shows and schedule for the year are announced for advertisers and the media. There is no room for mistakes when you’re making last-minute edits on a live site with thousands of viewers watching. Gathering content from multiple divisions, managing embargoed content, and pushing live updates in real time, this was high-stakes development under real pressure.

With a tight deadline, the site was built iteratively as content came in from multiple divisions. Working adaptively under time pressure with the designer, marketing, team leaders, and internal IT to deliver on schedule.

Case Study

Globetrotting

A growing travel business with a dozen staff running horse riding holidays across 26 countries. Technical partner since 2019, with a small team of senior developers brought in as needed.

Customer experience

Website, booking platform, and customer portal - built so riders get a seamless experience from first enquiry through to post-trip, with real-time availability across 26 countries.

Internal tools

Custom admin panels, reporting, and integrations across marketing and accounting. Built to help every role in the business work faster and remove bottlenecks.

Automation

Pre-departure workflows, payment processing, and operational tasks automated so a small team can run a high-volume international business without manual overhead.

Strategy

Technology decisions tied to commercial outcomes. Making sure what gets built grows with the business rather than holding it back.

Case Study

Moddy

Moddy is a SaaS platform used by hundreds of allied health professionals around the world to design home modification plans in 2D and 3D. Co-founder and CTO.

Technical direction from inception: architecture, stack decisions, billing platform, user and organisation management, and the automation that keeps a small team shipping and scaling without overhead.

What clients say

More than 1069 ⭐⭐⭐⭐⭐ projects completed on Codeable over the past 11 years

Matt exceeded my expectations of what I thought would even be possible with the site. He was open to adding small additional problems as they popped up, and maintained constant contact throughout the entire project. I'll definitely be hiring Matt again for future work. Chris Dyer
Love working with Matt. Very capable and trustworthy developer - clearly understands my needs and gets the task completed without my intervention. Highly recommended. Roger Lewis
Matthew was an absolute god-send! Fast, friendly, and very professional. I have a feeling I'll be asking for his help again sooner than later. Jennifer Douglas
Matt as been an exceptional resource for quality WordPress development and continues to impress me with his attention to details and fast service. Nick Ludwig
Matt is a great developer who really goes above and beyond with his work. He is a good communicator and super helpful. I highly recommend him and hope to work with him again soon. Katie Cleary
First time using Matthew and we were not disappointed. We hired him for consultancy but he went above and beyond and just did the work him self, while staying in frequent contact with us. Clear communication and solid competency. Will definitely use again! Øyvind-A Emanuelsen
View my Codeable profile to see all 100% unedited feedback from clients

Work with me

I take on a small number of new engagements each year. Most of my work comes through existing relationships or direct referrals, which means when I do take on someone new, it’s because there’s a genuine fit.

If you’re looking for someone to own the technical side of your business, available for strategy, oversight, and execution without the overhead of a full-time hire, I’d like to hear from you.

Email is my primary channel. I don’t take unscheduled calls, but I’m responsive and direct. If there’s a fit, we’ll know quickly.

Tell me what you’re working on.

What are you looking for?